Search engine optimization, or SEO, is important for website ranking to increase the natural traffic on the website. Nevertheless, a beginner tends to make mistakes that will greatly affect their rank. If you are new to marketing or planning to launch your own business, then adhering to the above mistakes is vital for you. In this capacity, being one of the leading top 10 SEO experts in Kerala.I wanted to take my time to detail out the top 10 SEO mistakes that ought to be avoided.
- Ignoring Keyword Research: Some of the pitfalls include failure to use appropriate keywords or not conducting any keyword research. Recommended websites that one can use for key word search include the Google Keyword Planner, SEMrush, or Ahrefs. Do not spam your keywords and lengths; instead, aim for the audiences to gain something from the reading.
- Neglecting Mobile Optimization: Considering that the majority of the searches occur on devices that are portable in nature, website visitors will be lost in case the website does not have a mobile-friendly layout. Check that your site is 100% responsive for any user, no matter what screen size they’re using.
- Publishing Low-Quality Content: Search engines reward quality, stickiness, and uniqueness of contents. Do not use others’ works as a source for plagiarism or write brief and useless articles. It needs to be acknowledged that designing content that is problem-solving and answers questions is a better bet.
- Overlooking Technical SEO: Web-related factors such as slow page loading, broken links, and poor site structure negatively affect your SEO. Remember to do this often to check to see if you have any of these problems with your website.
- Skipping Meta Titles and Descriptions: Meta titles and descriptions are used to provide the first line of text that individuals read on a SERP. Lack of or improper creation of meta tags results in minimum click-through rates, or CTR. Meta tags also play important roles for search engine ranking; the user should optimise it with proper keywords such as ‘top SEO expert in Kerala’.
- No Building Backlinks: Links are important, but do not use spam links or unrelated links to the website or blog. The following includes writing high-quality articles and submitting them to different sites, partnerships, and other methods that will help in sharing the site with known sites that will link back to the site.
- Failing to Track Analytics: This means that you cannot tell whether your SEO efforts are paying off without analysing the performance of your website. Manage traffic information through Google Analytics and browser access rank, coupled with Search Console to check for any problems occurring during the browsing processes.
- Ignoring Local SEO: Thus, it is a mistake to fall into a local SEO oversight for businesses in Kerala. See how to rank high in Google My Business, collect customer reviews, and use location-based keywords, including ‘SEO expert in Kerala’.
- Over-Optimizing Content: It is worth optimizing, but too much of it could be counterproductive. Keyword stuffing, link internal linking, and the use of unnatural anchor text lead to penalties. Never write your content in a way that puts your readers off, and take care not to write bitter content as well.
- Expecting Instant Results: SEO is all about the long term, so if you approach it with the thought that you will see results immediately, you will only end up getting frustrated. Because SEO is an iterative process, it requires a lot of patience and consistency in its implementation. One can only hope for positive changes in as much as eight months of therapy.